OFF THE PAGE
Off the Page is an organization that makes art therapy more widely accessible to middle schoolers across the country. They partner with public middle schools to implement a therapeutic art curriculum to help students navigate changes, emotions, and develop lifelong coping skills. Students will also gain a supportive environment and feel a greater sense of community with their classmates.
Brand concept
Logo design
Brand identity
Collateral design
Web presence
Copywriting
Art direction
Advertising
Art therapy is a field that has always fascinated me. For so many people, art brings great relaxation and mental health benefits. There are many studies that emphasize art therapy’s effectiveness yet since it is not yet as widely practiced as other forms it is often not covered by insurance and not yet widely accessible.
Off the Page brings the therapeutic benefits and practices right to a setting where all students are able to access and experience them. I wanted to create a bright and bold brand identity to attract schools to the organization as well as capture the interest and engagement of the students.
