SULEA
Sulea is a therapeutic hot springs spa focusing on the skin healing benefits of the water’s mineral content. The spa provides a relaxing experience in a natural environment and helps people use the amazing qualities of the water to heal skin conditions such as psoriasis, acne, and eczema. The treatment of skin ailments with hot sulfur water is also known as balneotherapy and has a rich history with methods used for centuries.
Brand identity
Logo design
Collateral design
Packaging design
Web presence
Art direction
Copywriting
Advertising
I am always intrigued by the constantly evolving innovation in the beauty and wellness space. This is largely where I got the idea for Sulea’s concept of using naturally mineral-rich hot springs water to heal skin conditions. Visually, I drew inspiration largely from natural elements and textures to achieve the goal of a visually warm and soothing brand identity.
