HABITAT FOR HUMANITY

Habitat for Humanity works towards a vision for “a world where everyone has a decent place to live.” The work that they do is impactful, and their visual identity should be too. This conceptual rebrand revitalizes the brand identity to improve engagement and visibility for the work that they have done and are continuing to do. The awareness campaign and advertising component of this project strives to bring public attention and greater support to Habitat for Humanity and its mission.

 

  • Visual identity rebrand

  • Logo redesign concept

  • Volunteer package and collateral materials

  • Updated web presence

  • Guerrilla marketing mural

  • Art direction

  • Copywriting

  • Advertising

 
 

The process of rebranding such a widely known nonprofit organization gave me lots to consider. First on my mind during the process was the fact that I wanted to maintain the integrity of the organization’s legacy and work that has been done since 1976. The meaning and concept behind the logo remains within the updated visual identity while still giving it a fresh look and reinvigorating volunteers and donors.

To see a deeper dive into my process with this project view the case study here.

 
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