SILVOLEI
Silvolei is a hair care brand that is devoted to helping people enhance and embrace their grey, silver, and white hair. Grey hair comes with a host of negative associations all rooted in societal norms and the general dread that many people feel around aging. This brand uses a specialized blend of unique ingredients formulated to directly address the unique challenges and needs that come with this natural hair color that has been largely left behind by the beauty industry.
Brand concept
Logo design
Brand identity
Art direction
Web presence
Packaging design
Point of purchase display
Copywriting
Advertising
When developing this brand concept, I was inspired by the growing natural beauty moment. More and more people are taking steps to embrace their natural features and one category of this movement includes people who are embracing their grey hair and transitioning away from dying it. This movement is happening and the hair care industry needs to reflect this and move away from pushing hair color as the only solution. It’s about time to give grey hair the special treatment that it deserves.
When developing this brand concept, I was inspired by the growing natural beauty moment. More and more people are taking steps to embrace their natural features and one category of this movement includes people who are embracng their grey hair and transitioning away from dying it. This movement is happening and the hair care industry needs to reflect this and move away from pushing hair color as the only solution. It’s about time to give grey hair the special treatment that it deserves.
