ABYSS
Abyss is an app that combines true crime and hiking to provide an interactive and thrilling experience. As users go for hikes in national parks across the country, they can use the app to see past crimes or mysteries that occurred near their location. They can track their hike while unlocking more case information as they get closer to the scene of the crime. This unique app experience exposes the dangers behind the natural beauty.
App concept
Logo design
Brand identity
App design
Advertisements
Art direction
The user experience moving through the app is customized every step of the way. The suggested true crime hikes for each user are personalized based on their current location as well as the subcategories of true crime that interest them the most. Beyond the experiential entertainment aspect, Abyss also offers case sources, articles, and updates about the stories that bring knowledge and lead to real change and awareness.
